Start a Career in Brand Management
Career in brand management is very challenging. Brand management is defined as the process of identifying and managing different marketing techniques for a particular brand to increase its market value, and popularity among the customers. It also involves managing the other factors of a brand such as cost, customer satisfaction, in-store presentation, and competition
Brand management plays a significant role in almost every business. Companies hire a brand manager to manage their brand according to the market trends. Every organization from fashion, cosmetics, to professional services needs a brand management department to increase their brand popularity. The demand of the professional candidates for brand manager jobs profile is increasing day by day which gives candidates a reason to choose their career in this field.
Learn what education and training required to become a brand manager:
To make a career in this field candidate must have a master degree in MBA with marketing or business management background.Candidates must have good knowledge about principles of new market trends, different marketing techniques, market research, consumer behavior, market demand, brand research, brand launch, USP (unique selling propositions of the particular brands), brand promotion, distribution, and packaging and marketing of a brand is necessary to get into this field. A candidate must have good communication skill, energetic, creative thinker, result oriented to make a successful career in this job profile. No professional training required starting career in this particular field, every company gives few days training while hiring a new candidate.
A brand manager should be able to know how to deal with their clients and how to manage the various kinds of brands in the market.
Job prospects and different career options:
Candidates can start their career as a junior sales executive or marketing analyst. After gaining 2-3 years of experience, one can get higher post of brand manager, Marketing director and many more. Role and responsibilities of these professionals vary according to their job profiles.
Job opportunities for the professionals are available in many reputed firms such as:
Mobile telephone companies,
Leisure or entertainment,
Leading manufacturers of food, soft drink, clothes, soaps, cosmetics and electrical products etc
Top companies that recruit brand management graduates:
Mahindra and Mahindra
Aditya Birla Group
These are few top companies which offer better salary package and provide a good work environment.
Salary package may depend on different factors such as skill, education, experience, company, location and many more things. A junior assistant can earn an average salary of around 12k to 18k while an experienced person can easily earn salary up to 35k. Based on work performance and skills some companies also offer good incentives and annual bonus.
Job seekers who want to get into this job post can look for jobs in different job portals and can avail the benefits.
Khushboo Setiya is an online media enthusiast and a blogger who closely follows the latest Career, Job and online marketing trends. She writes about various related topics such as Digital marketing, SEO, Career guidance, Job Search techniques and much more.