When it comes to the interactive video, the “Bandersnatch” episode from Black Mirror is perhaps the first thing that springs to mind, especially given the success of the Netflix production, which has become a standard for creativity in this category.
The episode has various points when the audience can engage, leading to up to five possible endings.
Despite its reputation as the latest tech, interactive content is not recent, and there has always been a desire to improve engagement in many settings.
On television, interactivity was frequently employed in games and reality shows. However, the internet, as projected, increased the degree of engagement.
What is an interactive video?
The aim of communication related videos has always been to increase public contact, and interactive video has just added to that narrative.
We may classify them as digital videos with user interactivity in a very simple way. You can create the finest videos with the right gears and technological advances like an online video trimmer that can help you trim the unnecessary parts and fix the length of the videos based on where you would like to publish them.
We can perceive this progression more clearly if we consider its precursor, linear video. Consider the changes between linear and non-linear movies in terms of functionality: previously, the audience could stop, replay, increase speed, and move to a different place in the video.
What role does interactive video play in your marketing strategy?
With the advantages in mind, we’re sure that incorporating interactive video into your marketing approach is already on your to-do list.
You’ve already gotten a sense of how important content marketing is.
This is not just because of your marketing strategy but because of how well it brought together different parts of the firm in a single goal of attaining the company’s major goals.
Content is a crucial and indispensable component of developing a brand and interacting with customers, both attracting qualified leads and increasing the target audience’s engagement.
What are the benefits of using interactive video?
Interactive videos have quickly established themselves as a popular marketing tool. According to research conducted by Spiel Creative, over 90% of marketers polled saw an increase in online sales after introducing interactive video, and more than 85% stated they would make more interactive movies in the future.
As marketers experiment with different approaches to see which ones resonate best with their target demographic, those figures are expected to rise even more. Decide the primary reasons why many firms add interactive video to their digital content portfolio as you consider if the interactive video is ideal for your brand. Top advantages of using an interactive video in your business marketing plan
Everyone is observing how interactive videos are becoming more popular.
There is also agreement that these are essential components of any innovative marketing plan.
Is it crucial for you to clearly convey your message to the audience?
For some time, the audiovisual world has stood out with the clearest and concise manner of expressing ideas, enabling the speaker to use the most diversified sound and picture resources to aid the receiver’s understanding.
Interacting with the content is a great tool that interactive video brings to all of this.
When it comes to gaining focus, the Digital Video and The Connected Consumer survey found that 87 percent of customers use more than one electronic device simultaneously, making the competition for attention even more severe.
Whenever it pertains to engagement, the competition is even increasingly fierce.
The word engagement already captures the difference that interactive video may make in public involvement.
Improve user experiences
Plenty has been said about the importance of customer experience in business activities.
Today, more people recognize the importance of offering a delightful experience to their audience from start to finish.
In this context, you can conduct polls to understand your audience and know their wants.
Interactive videos also help with this objective since they allow customers to “personalise” material based on their choices more organically and directly.
The outcomes of this engagement may also aid in the development of fresh concepts for improving the overall experience, which takes us to the following topic.
Enhance data and analytics
Since customer involvement represents their choices, compiling this data may be a useful tool for better understanding your audience and delivering information that is more aligned with their wants and wishes.
This type of information applies to the creation of new interactive films and the overall development of content.
Increases brand recognition
It’s not enough the search for new ideas; you also have to engage in them.
When a corporation participates in current activities, the public perceives value. People are more likely to pay attention to it after that, even “viewing it in a different light” in certain situations.
They start anticipating something fresh from the business or brand, causing customers to be more attentive to the new announcements.
Interactive vs. traditional videos
Conventional video or linear video is the most common kind of video. When watching a linear video, you press “play” to begin the experience, with the ability to stop, replay, fast forward, and resume the film at any time.
A viewer of an interactive video can use various methods to engage with the video material itself. People may engage with the video’s content by clicking, scrolling, hovering, and taking other actions, just like with any other digital information.
Interactive video is an unconventional, gamification medium that allows viewers to engage with video content by liking, sharing and engaging with it. It’s a popular, actionable, and very successful approach of transforming consumers and achieving your business goals.